{"id":245,"date":"2018-03-22T11:11:21","date_gmt":"2018-03-22T11:11:21","guid":{"rendered":"http:\/\/dev.scketch.comblog\/?p=16"},"modified":"2021-03-05T13:11:58","modified_gmt":"2021-03-05T07:41:58","slug":"design-thinking-the-scketch-way","status":"publish","type":"post","link":"https:\/\/makeitreal.in\/scketch\/design-thinking-the-scketch-way\/","title":{"rendered":"Design Thinking – The Scketch Way!"},"content":{"rendered":"

“Design Is Not Just What It Looks Like And Feels Like. Design Is How It Works.” \u2014 Steve Jobs<\/p><\/blockquote>\n

The moment I disclose my identity as a designer, a set of simple yet not easily answerable questions pop up from my friends and relatives, let alone my clients. I turn to myself and ponder, is it something so complex that makes it difficult to fathom or is it its simplicity? Design is a very powerful tool to express an idea or sell a product. It is an agent of innovation. Yet, the caveat is that design as a theory has been attached only to products and services, while the truth is that we consciously or unconsciously practice design and design thinking in almost everything we do. Even banal acts like preparing meals, arranging the living room or dressing up for work are design problems just as much as\u00a0developing a website<\/a>, an app or a brand logo. It would not be an exaggeration to say that design reflects culture and more importantly the way we think. It is embedded into our system. The formal application to \u2018revenue generating\u2019 design problems is just a manifestation of the broader concept of design.<\/p>\n

The importance of a good design lies in the fact that we, as human beings, rely on our senses to process information. Research has confirmed that we process visual images several times faster than any other kind of content. It has become inevitable for companies to establish a quality and consistent brand image in the market for their products or services by creating designs that appeal strongly to the eye.<\/p>\n

So What Is Design Thinking?<\/h2>\n

Design Thinking is a solution focused approach to problem solving that utilizes both left and right sides of the brain (if you know what I mean!). Unlike the traditional approach where problem parameters are sought after to characterize the solution, design thinking concentrates on an attainable result and lays down the path to it. For instance, say a kid dislikes mathematics and his exam is due in a week. The traditional parent will focus on the immediate requirement of the exam and accordingly prepare the kid. The design thinker looks at the possibility of the kid enjoying the subject and comes up with the idea of its gamification. Each time the kid plays the game, he has learnt or practiced math. From a business perspective, it is design thinking that distinguishes Apple from its competitors, although the functionality of its products is largely the same.<\/p>\n

Design Thinking is an approach where professionals immerse themselves completely into absorbing and understanding the requirements of the organisation they are working with, their values, intended audience and underlying messages in order to come up with the most efficient designs. The idea behind\u00a0design thinking\u00a0is to create minimal designs with powerful undertones that can create a positive, highly appealing brand image.<\/p>\n

“It\u2019s About Finding Fresh, Creative Solutions To A Problem, But In A Way That Puts People And Their Needs First\u201d.<\/p><\/blockquote>\n

\"Think<\/div>\n

At Scketch, we don\u2019t just listen to your problems. We understand them, do a thorough analysis and then work on developing a solution. A pinch of innovation is added to ideas and an altogether novel befitting product is created as a result. Our entire design process can be captured as shown:<\/p>\n