{"id":2280,"date":"2021-05-11T17:07:09","date_gmt":"2021-05-11T11:37:09","guid":{"rendered":"http:\/\/makeitreal.in\/scketch\/?p=2280"},"modified":"2021-05-11T17:23:37","modified_gmt":"2021-05-11T11:53:37","slug":"app-store-optimization-tips-to-increase-app-downloads","status":"publish","type":"post","link":"https:\/\/makeitreal.in\/scketch\/app-store-optimization-tips-to-increase-app-downloads\/","title":{"rendered":"App Store Optimization: Tips To Increase App Downloads\u00a0"},"content":{"rendered":"<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Mobile applications have become an integral part of our life. They have made our lives much easier and entertaining at the same time. Be it ordering food, booking cabs, or paying bills, apps have made our lives easier and hassle-free.<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">With the number of mobile users increasing with each passing day, it is no longer an option but a necessity for any business to be available on mobile to gain more growth and increase customer reach.<\/p>\n<h2 class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.19795735677083331in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.19795735677083331in&quot;}]\" data-line-height=\"1.2\">Digital adoption through COVID-19<\/h2>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">A year of COVID-19, and we have witnessed the biggest shifts in consumer behavior and market adaptation. A significant change in consumer behavior worldwide has forced organizations around the world to rethink how they function and re-evaluate their business models by adopting digital transformation.<\/p>\n<p class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.18754069010416666in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.18754069010416666in&quot;}]\" data-line-height=\"1.2\">The graph below shows the survey results conducted by <a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\">Mckinsey<\/a>\u00a0which confirm the rapid shift toward interacting with customers through digital channels.<\/p>\n<p data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.18754069010416666in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.18754069010416666in&quot;}]\" data-line-height=\"1.2\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2301\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2021\/05\/1.png\" alt=\"App store optimization\" width=\"500\" height=\"281\" \/><\/p>\n<p class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.18754069010416666in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.18754069010416666in&quot;}]\" data-line-height=\"1.2\"><strong>Mobile App Download and Usage Statistics &amp; Facts<\/strong><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">The number of smartphone users is exponentially growing. According to the reports, there are around<a href=\"https:\/\/www.statista.com\/statistics\/330695\/number-of-smartphone-users-worldwide\/\"> 3.2 billion<\/a> smartphone users in the world.<\/p>\n<ul>\n<li class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"36066613\" data-list-info=\"{&quot;id&quot;:36066613,&quot;l&quot;:0}\">21% of millennials open an app 50+ times per day.<\/li>\n<li class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"36066613\" data-list-info=\"{&quot;id&quot;:36066613,&quot;l&quot;:0}\">Nearly 90% of the mobile internet time is spent on apps.<\/li>\n<li class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"36066613\" data-list-info=\"{&quot;id&quot;:36066613,&quot;l&quot;:0}\">The Apple App Store has <a href=\"https:\/\/www.statista.com\/statistics\/268251\/number-of-apps-in-the-itunes-app-store-since-2008\/\">1.96 million apps<\/a> available for download.<\/li>\n<li class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"36066613\" data-list-info=\"{&quot;id&quot;:36066613,&quot;l&quot;:0}\">And\u00a0\u00a0Google Play Store has\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/266210\/number-of-available-applications-in-the-google-play-store\/\">2.87 million apps<\/a> available for download.<\/li>\n<li class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"36066613\" data-list-info=\"{&quot;id&quot;:36066613,&quot;l&quot;:0}\">On average, more than 100,000 new Android apps are released in the Google Play Store every month.<\/li>\n<li class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"36066613\" data-list-info=\"{&quot;id&quot;:36066613,&quot;l&quot;:0}\">On average, quite 30,000 new iOS apps are released in the Apple App Store monthly.<\/li>\n<li class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"36066613\" data-list-info=\"{&quot;id&quot;:36066613,&quot;l&quot;:0}\">Most users have more than 10 apps installed on their phones<\/li>\n<\/ul>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><strong>App Revenue Data (2021) &#8211;\u00a0<a href=\"https:\/\/www.businessofapps.com\/data\/app-revenues\/\">Business of apps<\/a><\/strong><\/p>\n<ul>\n<li class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"36066613\" data-list-info=\"{&quot;id&quot;:36066613,&quot;l&quot;:0}\">Google Play Store Gross App Revenue: $10.3 billion<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2302\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2021\/05\/2.png\" alt=\"Google Play Store Gross App Revenue -scketch\" width=\"500\" height=\"281\" \/><\/p>\n<ul>\n<li class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"34935735\" data-list-info=\"{&quot;id&quot;:34935735,&quot;l&quot;:0}\">Apple App Store Gross App Revenue: $19 billion<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2303\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2021\/05\/3.png\" alt=\"Apple App Store Gross App Revenue - Scketch\" width=\"500\" height=\"281\" \/><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0in\" data-text-indent=\"0in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">These numbers represent consumer spending on in-app purchases, subscriptions, and premium apps.<\/p>\n<p class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.09379069010416666in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.09379069010416666in&quot;}]\" data-line-height=\"1.2\">Seeing the competitive trends and opportunities in the Mobile App Store market, it&#8217;s clear that even if you have the best app in the market, achieving your goals is not going to be an easy task. If you want to grow your mobile business, and get your app in the top 10 App Store list, you should be fast with App Store Optimization or ASO.<\/p>\n<p class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.09379069010416666in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;0.09379069010416666in&quot;}]\" data-line-height=\"1.2\">App Store Optimization is one of the most important things you can do to make your app more popular. In this article, we will explain to you about app store optimization tactics and how to increase your app downloads.<\/p>\n<h2 class=\"zw-paragraph heading0\" data-tabpoints=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.088582356770833in&quot;}]\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-tab-info=\"[{&quot;leader&quot;:&quot;0&quot;,&quot;id&quot;:&quot;0&quot;,&quot;align&quot;:&quot;0&quot;,&quot;point&quot;:&quot;2.088582356770833in&quot;}]\" data-line-height=\"1.2\">ASO in 2021: App Store Optimization Tips<\/h2>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0,0,0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">The most clear-cut way to determine the success of your app is by measuring the number of downloads. To achieve this goal mobile app developers and marketing team should focus on App Store Optimization (ASO).<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><strong>What is App Store Optimization (ASO)?<\/strong><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{&quot;size&quot;:&quot;14&quot;,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-line-height=\"1.2\">App Store Optimization (ASO) is the process of optimizing mobile apps for improving ranking within the app store search results and increasing app conversion rates. The major app stores are the App Store for iOS and Google Play for Android.<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><strong>Why is App Store Optimization important?<\/strong><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Even though app stores are not the only way to discover apps. According to <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-app-marketing-insights\/\">Google<\/a>, 40% of smartphone users browse for apps in app stores to find new apps, from the latest in gaming to fitness tracking, music streaming, and much more.<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">No matter how great your app is if it\u2019s not easily discoverable for the user you won\u2019t receive the targeted downloads. So, don\u2019t let all of your hard work go to waste, start optimizing your app now.<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;14&quot;,&quot;type&quot;:&quot;text&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">So if done right ASO helps in,<\/p>\n<ul>\n<li class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"51488874\" data-list-info=\"{&quot;id&quot;:&quot;51488874&quot;,&quot;l&quot;:0}\">Increased app visibility<\/li>\n<li class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"51488874\" data-list-info=\"{&quot;id&quot;:&quot;51488874&quot;,&quot;l&quot;:0}\">More app downloads<\/li>\n<li class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"51488874\" data-list-info=\"{&quot;id&quot;:&quot;51488874&quot;,&quot;l&quot;:0}\">More user engagement<\/li>\n<li class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"51488874\" data-list-info=\"{&quot;id&quot;:&quot;51488874&quot;,&quot;l&quot;:0}\">Free user-generated content or review<\/li>\n<\/ul>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><strong>Apple App Store Vs Google Play Store:<\/strong><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\">To ensure they have high-quality apps in their stores both Apple and Google have implemented an app review process. However, Google&#8217;s app review process is much shorter than Apple\u2019s. Google Play works similarly to Google Searches. On the other hand, for Apple Stores, you should not repeat keywords across any fields. We will discuss this in detail in the coming section. Always consider a 3 day buffer time when you\u2019re releasing a new app or update. When your app is approved it will be live in the stores within 24 hours.<\/p>\n<p data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2305 aligncenter\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2021\/05\/4.png\" alt=\"Google play store vs Apple app store - scketch\" width=\"800\" height=\"450\" \/><\/p>\n<h2 class=\"zw-paragraph heading0\" style=\"text-align: left;\" data-header=\"0\" data-textformat=\"{&quot;ff&quot;:&quot;Roboto&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;bold&quot;,&quot;fgc&quot;:&quot;rgb(0, 0, 0)&quot;,&quot;size&quot;:&quot;14.00&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;fw_i&quot;:400,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;transparent&quot;}\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><strong>The following factors highly influence your app store rank<\/strong><\/h2>\n<style type=\"text\/css\">\n.tg  {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Roboto;font-size:14px;\n  overflow:hidden;padding:20px 20px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Roboto;font-size:14px;\n  font-weight:normal;overflow:hidden;padding:20px 20px;word-break:normal;}\n.tg .tg-m06h{border-color:inherit;font-family:Roboto !important;;font-size:18px;text-align:left;\n  vertical-align:middle}\n.tg .tg-f0lz{border-color:inherit;font-family:Roboto!important;;font-size:18px;text-align:left;\n  vertical-align:top}\n.tg .tg-e8y1{border-color:inherit;font-family:Roboto!important;;font-size:18px;text-align:center;\n  vertical-align:middle}\n.tg .tg-6qev{border-color:inherit;font-family:Roboto!important;;font-size:18px;text-align:center;\n  vertical-align:top}\ntable.center {\n  margin-left: auto; \n  margin-right: auto;\n}\n<\/style>\n<table class=\"center\">\n<table class=\"tg\">\n<tbody>\n<tr>\n<td class=\"tg-m06h\" colspan=\"2\"><span style=\"font-weight:bold\">Apple App Store Ranking Factors<\/span><\/td>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">App Name<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Up to 30 characters<\/td>\n<\/p>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">App Subtitle<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Up to 30 characters<\/p>\n<p>&#8211; Important for keywords.<\/p>\n<p>&#8211; Emojis can be used<\/p>\n<p>&#8211; Avoid repeated keywords in title or keywords field<\/td>\n<\/p>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">Keyword field<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Up to 100 characters<\/p>\n<p>&#8211; Keywords divided by commas and no spaces<\/p>\n<p>&#8211; Avoid repeated keywords on App Name and Subtitle<\/p>\n<p>&#8211; Words that are frequently used by your target audience when searching<\/p>\n<p>&#8211; Not visible for users<\/td>\n<\/p>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">Screenshots<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Impact on Conversion Rate<\/p>\n<p>&#8211; Up to 10 screenshots<\/td>\n<\/p>\n<\/tr>\n<tr>\n<td class=\"tg-6qev\">Video<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Impact on Conversion Rate<\/td>\n<\/p>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">Icon<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Impact on CTR<\/td>\n<\/p>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">Rating and Reviews<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Segmented by country<\/p>\n<p>&#8211; Shows either the Average Rating of the current version or accumulative<\/p>\n<p>&#8211; Segmented by version or accumulative<\/p>\n<p>&#8211; Allows replying users<\/td>\n<\/p>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">Downloads and Engagement<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Not public<\/p>\n<p>&#8211; Impact on Search<\/p>\n<p>&#8211; Impact on Top Charts<\/p>\n<p>&#8211; Impact on Featured<\/td>\n<\/p>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<style type=\"text\/css\">\n.tg  {border-collapse:collapse;border-spacing:0;}<br \/>.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Roboto;font-size:14px;<br \/>  overflow:hidden;padding:20px 20px;word-break:normal;}<br \/>.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Roboto;font-size:14px;<br \/>  font-weight:normal;overflow:hidden;padding:20px 20px;word-break:normal;}<br \/>.tg .tg-m06h{border-color:inherit;font-family:Roboto!important;;font-size:18px;text-align:left;<br \/>  vertical-align:middle}<br \/>.tg .tg-f0lz{border-color:inherit;font-family:Roboto!important;;font-size:18px;text-align:left;<br \/>  vertical-align:top}<br \/>.tg .tg-e8y1{border-color:inherit;font-family:Roboto!important;;font-size:18px;text-align:center;<br \/>  vertical-align:middle}<br \/>.tg .tg-6qev{border-color:inherit;font-family:Roboto!important;;font-size:18px;text-align:center;<br \/>  vertical-align:top}<br \/><\/style>\n<table class=\"center\">\n<table class=\"tg\">\n<tbody>\n<tr>\n<td class=\"tg-m06h\" colspan=\"2\"><span style=\"font-weight: bold;\">Google Play Ranking Factors<\/span><\/td>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">App Title<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Up to 50 characters<\/p>\n<p>&#8211; Use relevant keyword phrases<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">App Description<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Up to 80 characters<\/p>\n<p>&#8211; Make sure to explain why they should try your app<\/p>\n<p>&#8211; Emojis can be used<\/p>\n<p>&#8211; Allows A\/B testing<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">Keyword field<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Focus on keywords with high search volumes and low competition<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">Screenshots<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Upload high-quality screenshots of your app<\/p>\n<p>&#8211; Up to 8 screenshots per device<\/p>\n<p>&#8211; Impact on Conversion Rate<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-6qev\">Video<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Upload a 15-30 second video explaining app functionality<\/p>\n<p>&#8211; Impact on Conversion Rate<\/p>\n<p\/><\/td>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">Icon<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Set an eye-catching icon<\/p>\n<p>&#8211; Impact on CTR<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">Rating and Reviews<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Average Rating shown globally<\/p>\n<p>&#8211; Shown by language<\/p>\n<p>&#8211; Allows replying to users<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-e8y1\">Downloads and Engagement<\/td>\n<td class=\"tg-f0lz\">\n<p>&#8211; Public<\/p>\n<p>&#8211; Impact on Search<\/p>\n<p>&#8211; Impact on Top Charts<\/p>\n<p>&#8211; Impact on Featured<\/p>\n<p>&#8211; Impact on Conversion Rate<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong>Get Your App Featured on the Google Play Store<\/strong><\/h2>\n<p>The featured apps get a boost in-app store impressions and, as a result, increase the number of downloads. So here are some hacks that will double the chances of getting your Android app featured on the Google Play Store.<\/p>\n<p><strong>Tip #1 Analyze Featured Apps<\/strong><\/p>\n<p>Examine the factors which make them stand out from similar apps in the category. Select some apps with labels like Editors Pick and Top Developer, and install them on your Android phone. Then, examine the apps design, functionality, and everything that makes them different from similar apps in the same category. This will help you to discover similarities and better understand why they\u2019re featured on the Play Store list. Then, try to implement your analysis into your own app to boost your app\u2019s chances of getting featured on the Google Play Store.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2306 aligncenter\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2021\/05\/5.png\" alt=\"Featured app - Scketch\" width=\"800\" height=\"450\" \/><\/p>\n<p><strong>Tip #2 Prioritizing UI &amp; UX<\/strong><\/p>\n<p>User experience optimization is critical for retention. An app with good usability facilitates better navigation and user interactions, providing a great user experience for the user. According to Google, all Android apps should implement Material Design guidelines in their user interfaces. If these guidelines are not implemented, there are zero chances of getting your app selected as an Editors\u2019 Choice.<\/p>\n<p><strong>Tip #3 Refine Functionality And Efficiency<\/strong><\/p>\n<p>Your app will never get an entry to the Editors&#8217; Choice section if it fails to meet Google&#8217;s quality and functionality requirement criteria. Before uploading the final APK file to the Google Play Store, make sure you have tested it against Android App Quality Guidelines. These guidelines provide developers with best practices to improve their app user experience. They also provide insight into what is required for an app to be considered to be placed in the featured section. Following these guidelines will help you perfect the functionality of your app, ensuring that you deliver the best user experience possible.<\/p>\n<p><strong>Tip #4 Leverage Latest Google products<\/strong><\/p>\n<p>Be productive with your time and focus on adapting to the latest technologies such as Firebase, Flutter, and Action on Google to get your app featured on the Play Store.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-2307 aligncenter\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2021\/05\/6.png\" alt=\"Latest Google products\" width=\"972\" height=\"547\" \/><\/p>\n<p><strong>Tip #5 Localize Your App<\/strong><\/p>\n<p>According to Google, to reach the most users, your app should handle text, audio files, numbers, currency, and graphics in ways significant to the locales where your app is used. Also, follow the localization checklist provided by Google to create an engaging experience for users of all different cultures.<\/p>\n<p><strong>Tip #6 Build Meaningful Relationships With Influencers<\/strong><\/p>\n<p>As the industry continues to grow, it&#8217;s important to start developing meaningful influencer relationships for your brand to get your app featured on the Play Store.<\/p>\n<p><strong>Tip #7 App Ratings And Reviews<\/strong><\/p>\n<p>People use ratings and reviews to decide whether to download or not download an app. According to <a href=\"https:\/\/www.statista.com\/statistics\/266217\/customer-ratings-of-android-applications\/\">Statista<\/a>, as of January 2021, there were approximately 511,000 apps in the Google Play store with an average rating of 4.5 out of 5 stars or higher. In total, 1.46 million apps had a rating and a further 1.54 million apps in the Google Play store had less than three user ratings. Most mobile users won\u2019t even consider downloading an app that\u2019s rated lower than 3-stars. Moreover, 79% of people will read at least one review before they install an app.<\/p>\n<p><span class=\"EOP\"> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2308\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2021\/05\/7.png\" alt=\"App Ratings And Reviews - Scketch\" width=\"500\" height=\"281\" \/><\/span><\/p>\n<p>Source: <a href=\"https:\/\/www.apptentive.com\/blog\/2020\/02\/04\/mobile-app-ratings-and-reviews\/\">Apptentive<\/a><\/p>\n<h2>Ready to get your app featured?<\/h2>\n<p>Although getting featured is never guaranteed, using the practices listed above will increase the probability of editors noticing your app. Don&#8217;t skip the Beta testing, it helps in refining your product positioning, marketing, and communication to ensure the best possible product for the consumers. So if you are still confused, don&#8217;t worry, we are here to help you. We provide app store optimization services to improve app visibility and significantly achieve top rankings through organic traffic. Get your\u00a0<strong><a href=\"http:\/\/www.makeitreal.in\/scketch\/contact\/\">Free ASO Audit<\/a><\/strong> now.<span class=\"EOP\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile applications have become an integral part of our life. They have made our lives much easier and entertaining at the same time. Be it ordering food, booking cabs, or paying bills, apps have made our lives easier and hassle-free. With the number of mobile users increasing with each passing day, it is no longer &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/makeitreal.in\/scketch\/app-store-optimization-tips-to-increase-app-downloads\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;App Store Optimization: Tips To Increase App Downloads\u00a0&#8220;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":2309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[47],"tags":[151,103,150],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App Store Optimization: Tips To Increase App Downloads\u00a0 - Scketch<\/title>\n<meta name=\"description\" content=\"App Store Optimization is one of the most important things you can do to make your app more popular. 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