{"id":2136,"date":"2020-12-16T15:43:39","date_gmt":"2020-12-16T10:13:39","guid":{"rendered":"http:\/\/makeitreal.in\/scketch\/?p=2136"},"modified":"2021-03-08T16:42:26","modified_gmt":"2021-03-08T11:12:26","slug":"seo-basics-a-beginners-guide-to-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/makeitreal.in\/scketch\/seo-basics-a-beginners-guide-to-search-engine-optimization\/","title":{"rendered":"A Beginner\u2019s Guide to SEO"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>LISTEN TO THIS ARTICLE<\/strong><\/p>\r\n<p><iframe loading=\"lazy\" style=\"border: none;\" title=\"A Beginner\u2019s Guide to SEO\" src=\"https:\/\/www.podbean.com\/media\/player\/qcsun-fa0953?from=pb6admin&amp;download=1&amp;version=1&amp;auto=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Helvetica&amp;skin=12&amp;pfauth=&amp;btn-skin=101\" width=\"100%\" height=\"122\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\r\n<div class=\"wp-block-group\">\r\n<div class=\"wp-block-group__inner-container\">\r\n<p>Nothing beats Google as one of the top platforms to market your products or services to customers online. It doesn&#8217;t matter what your business is &#8211; if you are looking to grow your business, then you should first invest time in growing your online presence.<\/p>\r\n<\/div>\r\n<\/div>\r\n<!-- \/wp:freeform -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>According to\u00a0<a href=\"https:\/\/blog.hubspot.com\/insiders\/inbound-marketing-stats#:~:text=HubSpot's%20research%20shows%20that%2075,and%20be%20on%20our%20way.\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot\u2019s research,<\/a>\u00a075% of internet users never scroll past the first page of search results. If your keywords are not amongst the top 10 Google search results, it\u2019s time to rework your SEO strategies.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>However, with ever-changing Google algorithm updates, how do you know what works for your business and its SEO?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>How do you improve your site ranking if you don\u2019t know where to start?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Here are some ways to not just improve your site\u2019s rankings, but also reach out to the exact set of customers who can make an impact on your firm\u2019s bottom line.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>But first, let\u2019s start at the basics.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>What is SEO?<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In simple terms, Search Engine Optimization (SEO) is optimizing your content to rank better in organic search results.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The point of SEO is to make the most relevant information available to users queries, while also organizing your website in a way that is most convenient for search engine bots to access them easily so they can identify if your information is indeed the best response to a query.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For your website to make the top of the Google search engines, it must meet three main criteria &#8211;<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>It must have the best information \u2013 detailed, concise, and filled with terms (or keywords) that are likely to be found in relevant answers<\/li>\r\n<li>It must be \u201cbot-optimized\u201d \u2013 all relevant tags must be filled to allow search engine bots understand what they\u2019re reading<\/li>\r\n<li>Other websites must also think your answers are good \u2013 in other words, backlinks!<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>These are a few criteria to consider. In reality, the scope of optimization is huge. If you can afford it, you could consider\u00a0<a href=\"http:\/\/www.makeitreal.in\/scketch\/service\/digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">hiring digital marketing experts to optimize your websites<\/a>\u00a0\u2013 they give you twice the ROI with less-than-minimal efforts.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>But how do you optimize your content for SEO, and what are the most important SEO ranking factors?<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:group -->\r\n<div class=\"wp-block-group\">\r\n<div class=\"wp-block-group__inner-container\"><!-- wp:html -->\r\n<p style=\"border: 2px solid #000; padding: 20px; background-color: #cecccc;\"><em>Pro Tip: With changing SEO practices and methods, it\u2019s important to focus more on optimizing content based on \u201csearch-intent\u201d or \u201cuser-intent\u201d rather than just keywords.<\/em><\/p>\r\n<!-- \/wp:html --><\/div>\r\n<\/div>\r\n<!-- \/wp:group -->\r\n\r\n<!-- wp:html -->\r\n<h3 style=\"margin: 20px auto; width: 90%; font-size: 19px;\"><strong>SEO: On-page SEO vs Off-page SEO<\/strong><\/h3>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The search engine optimization strategy can be categorized into two \u2013<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u2013 On-page SEO and<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u2013 Off-page SEO.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>On-page SEO<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>On-page refers to on-site techniques used for optimizing both the content and HTML source code within the website to improve the search ranking position.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:gallery {\"ids\":[2146],\"align\":\"center\"} -->\r\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"1080\" class=\"wp-image-2146\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2020\/12\/SEO.jpg\" alt=\"on-page seo\" data-id=\"2146\" \/><\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n<!-- \/wp:gallery -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>On-page SEO factors:<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Title tags<\/li>\r\n<li>Meta description tags<\/li>\r\n<li>Header tags<\/li>\r\n<li>Long-form content<\/li>\r\n<li>Using the right keywords for your content<\/li>\r\n<li>Image optimization<\/li>\r\n<li>Alt text<\/li>\r\n<li>URL Structure<\/li>\r\n<li>Internal links<\/li>\r\n<li>Page Performance<\/li>\r\n<li>SSL\/HTTPS<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Title Tag<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Title tags are short descriptions of the web page content that you find on result pages. According to\u00a0<a href=\"https:\/\/moz.com\/blog\/title-tags-seo\" target=\"_blank\" rel=\"noreferrer noopener\">Moz<\/a>, title tags that start with targeted keywords tend to rank better than title tags with the targeted keyword towards the end.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":2138,\"sizeSlug\":\"large\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"643\" height=\"144\" class=\"wp-image-2138\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2020\/12\/title.png\" alt=\"SEO-basics | On page seo\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<p style=\"border: 2px solid #000; padding: 20px; background-color: #cecccc;\"><em>Pro Tip: Ensure that each web page has a distinctive title tag. It has both SEO as well as User Value.<\/em><\/p>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Meta Description Tag<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Description tags play an important role in increasing the click-through-rate (the likelihood that someone clicks on a link to visit your site), which is one of the key ranking factors that search engines consider when determining the worthiness of a website.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The ideal way to write meta descriptions is between 120-158 characters in length.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":2140,\"sizeSlug\":\"large\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"615\" height=\"140\" class=\"wp-image-2140\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2020\/12\/description.png\" alt=\"SEO-basics | meta description\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Header Tags<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Header tags are HTML tags that help organize your content. These are important for better user experiences and thereby lesser bounce rates (easier to read = better user experience).<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The use of targeted keywords in the H1 tag is crucial to communicate what the website is all about. Therefore, header tags are usually the most important headings that include a targeted keyword.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Long-Form Content<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For most of the web pages that rank at the top of the search results page, the average size of the content is at least 2,000 words. Therefore, it helps to create long-form articles to start ranking higher.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Choose The Right Keywords For Your Content<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Keywords are \u201cqueries\u201d asked by search engine users.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For example, when someone wants to identify which shoes to buy, they would type \u201cbest running shoes or best leather shoes\u201d. In this case, the terms \u201crunning shoes\u201d or \u201cleather shoes\u201d would be a great base keyword to start with.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Make sure to write content with solid keyword research. Google uses these keywords to decide where to rank your content in the search results, thus making it easy to reach the right audience.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Image Optimization<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Reduce the size of images without sacrificing the quality. This helps you reduce the page loading time and will give your website an increased performance score.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<p style=\"border: 2px solid #000; padding: 20px; background-color: #cecccc;\"><em>Pro Tip: User Experience is a key metric for high page rankings.<br \/>.\u02d9. Great Page Load Times = Enhanced User Experience = Better Website Rankings<\/em><\/p>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>&nbsp;<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Alt Text<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Alt-texts are short descriptions for images on your website. Search engine bots cannot read images, so this is a helpful way to help search engines understand what the images on your website are all about.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>In turn, this improves the ranking of images. However, avoid stuffing keywords as it results in a negative user experience and may cause your site to look spammy.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":2139,\"sizeSlug\":\"large\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"744\" height=\"298\" class=\"wp-image-2139\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2020\/12\/alt-txt.png\" alt=\"SEO-basics | alt tag\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<p style=\"border: 2px solid #000; padding: 20px; background-color: #cecccc;\"><em>Pro Tip: Alt Text is also by Google to describe images to people with visual difficulties, so adding Alt-Text to your images optimizes your site for visually-impaired people, which is another plus in the eyes of Google Bots.<\/em><\/p>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>URL Structure<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Keep the URL structure as simple as possible. Searchers are more likely to click on URLs that help them to understand what a specific URL is about.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"align\":\"center\",\"id\":2141,\"sizeSlug\":\"large\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"343\" height=\"48\" class=\"wp-image-2141\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2020\/12\/url.png\" alt=\"SEO-basics - url\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Internal Links<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Internal links are hyperlinks between different relevant pages on the same website. This process serves a dual-purpose:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u2013 makes it easier for search engines to crawl everything on the website,<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>\u2013\u00a0\u00a0keeps visitors engaged for a longer time.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Page Performance<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When it comes to user experience, speed matters. Faster websites rank higher, so it\u2019s important to optimize your site to load quickly across different browsers and mobile devices.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<p style=\"border: 2px solid #000; padding: 20px; text-align: left; background-color: #cecccc;\">Pro tip: You can evaluate your page speed with Google\u2019s PageSpeed Insights &#8211; <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">https:\/\/developers.google.com\/speed\/pagespeed\/insights\/<\/a><\/p>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:heading {\"level\":4} -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Here are some major factors that affect page performance:<\/strong><\/h4>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Minimalize CSS, JavaScript, and HTML codes:<\/strong> By optimizing the codes (which include: removing spaces, commas, and other unnecessary characters), we can increase the page speed. Additionally, remove code comments, formatting, and unused code. These unnecessary aspects slow down how fast your webpage loads.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Reduce redirects:<\/strong> Redirects \u201cforward\u201d visitors from one URL (one that they want) to another (the one that exists in its place). Each time a page redirects to another page, visitors face additional wait time for the HTTP request-response cycle to complete.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>For example, if your mobile redirect pattern looks like this: \u201cexample.com\u00a0-&gt;\u00a0www.example.com\u00a0-&gt;\u00a0m.example.com\u00a0-&gt;\u00a0m.example.com\/home,\u201d\u00a0these two additional redirects make your page load slower.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Remove render-blocking JavaScript:<\/strong> Browsers have to build a DOM (Document Object Model) tree by parsing HTML before they can render a page. If the browser encounters a script during this process, it has to stop and execute it before it can continue. So Google suggests avoiding and minimizing the use of blocking JavaScript.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Leverage browser caching:<\/strong> Browsers cache (or store) a lot of information (stylesheets, images, JavaScript files, and more). This way, when a visitor returns to a site, the browser doesn\u2019t have to reload the entire page. This reduces page load times, leading to higher webpage performance scores.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<p style=\"border: 2px solid #000; padding: 20px; background-color: #cecccc;\"><em>Pro Tip: This is more technical than others, so get your webmaster to add the relevant caching codes to your \u201c.htaccess\u201d file.<\/em><\/p>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><a href=\"http:\/\/www.makeitreal.in\/scketch\/service\/digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Feeling Overwhelmed? Reach out to our team of digital marketing experts to help optimize your website. Call us today!<\/a><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Improve server response time:<\/strong> To improve the server response time, look for performance constraints like slow database queries, slow routing, or a lack of adequate memory and fix them.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<p style=\"border: 2px solid #000; padding: 20px; background-color: #cecccc;\"><em>Pro Tip: The optimal server response time is under 200ms.<\/em><\/p>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>SSL\/HTTPS<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Google chrome sometimes displays the words \u201cnot secure\u201d when we enter certain websites. These words in red strike a certain chord of fear for most users, resulting in them leaving the site.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>To ensure that your URLs are using the https:\/\/ protocol instead of http:\/\/, you must first obtain an SSL (Secure Sockets Layer) certificate.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>On-page optimization is one of the basic steps in search engine optimization. Now, it\u2019s time to focus on Off-page SEO factors. If both are done right, they act together to improve your website\u2019s visibility in the search results.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading -->\r\n<h2>Off-Page SEO<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Off-page SEO includes activities done off your website to increase the site\u2019s search engine ranking and traffic.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Links and off-page SEO<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A backlink is a link created when one website links to another. For Google, it acts as a vote of confidence.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>A site with many high-quality backlinks shows Google that their information is reliable and therefore is used by other websites as reference points.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>As a result, sites with high-quality backlinks usually rank better than sites with fewer ones.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>However, the quality of backlinks matters more than the quantity.\u00a0\u00a0Low-quality links will likely do more harm than good for your rankings. Therefore, it is always better to focus on building high-quality links.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Here are some smart ways to build or earn backlinks, or to get high-quality backlinks to your website.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>List your website in trust-worthy online directories<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Identify the best directories that are relevant to your niche. These directories provide useful information to visitors, which helps you create good online visibility.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<p style=\"border: 2px solid #000; padding: 20px; background-color: #cecccc;\"><em>Pro Tip: Always check the authority and standards of online directories before you submit your website. Shady directories reduce your brand value and could cause search engines to penalize your site.<\/em><\/p>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Company Related Sites<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Search for company-related sites and contact their webmaster requesting a link: These can be sites that offer company-related supplies, services, sites that help promote company events, etc.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Approach them with a personalized message, which shows you are familiar with the recipient\u2019s website\/organization, and make sure to address specific reasons why it would be beneficial for them to link to your site.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Broken Link Building<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>This is a crafty outreach link-building technique. Find dead pages on top sites in your niche (using tools like Ahrefs site explorer, Screaming frog, etc.). Recreate the same content, and email the owner or webmaster of the site asking them if they wish to replace the dead resource with your newly created content link (the new resource should be more resourceful and informative than the previous one). If done right, it\u2019s a win-win for both parties.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><em>Tools you can use \u2013<\/em><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><em>For prospect lists (getting email ids for outreach) \u2013\u00a0<\/em><a href=\"https:\/\/ninjaoutreach.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ninja outreach<\/a><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><em>To find broken links\u00a0\u00a0\u2013\u00a0<\/em><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screaming frog<\/a><em>,\u00a0\u00a0<\/em><a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noreferrer noopener\">Ahref site explorer<\/a><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Link Reclamation<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>When you find mention of your site or domain on other sites without a hyperlink to your site, you should email the owner\/webmaster with a friendly reminder to add a link to your work.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>You can use tools like\u00a0<a href=\"https:\/\/www.google.co.in\/alerts\" target=\"_blank\" rel=\"noreferrer noopener\">Google alert<\/a>,\u00a0<a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BuzzSumo<\/a>, and\u00a0<a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mention.com<\/a>\u00a0to find mentions of your domain.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Learning from Competitors<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Find competitors (i.e. similar websites or pages in your niche) with many high-authority inbound links<\/li>\r\n<li>Figure out how competitors are building links or earning techniques and then you can replicate their tactics.<\/li>\r\n<li>You can also set alerts to know when competitors are publishing new content on their websites and the new link-building opportunities they have earned. This will help you replicate their best backlinking techniques and better understand their content marketing tactics.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Guest posting the right way<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Guest posting is the practice of contributing a post to another person\u2019s blog to build relationships, exposure, authority, and links.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Bloggers are mostly interested in publishing high-quality content on their blogs to attract new readers, as well as for their current audience. You can identify content gaps in high-authority blogs, write a well-informed piece of content, and reach out to the bloggers asking if they would like to publish your work. Guest blogging is a win-win solution as the bloggers gain fresh content, while you gain more backlinks.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Collaborative Link Building<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Start by finding sites that discuss topics that your site also covers. Email the content management team of that site, provide them with some top-performing article links and ask them to add the link to their existing content or next time they write. They are likely to agree, especially if the work you have published is top-notch.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:html -->\r\n<h4 style=\"margin: 20px auto; width: 90%; font-size: 18px;\"><strong>Skyscraper Technique<\/strong><\/h4>\r\n<!-- \/wp:html -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>The Skyscraper technique works by way of \u201cmimicking\u201d. In this process, you find popular content and create a better copy.\u00a0\u00a0When the content is better, it\u2019s only natural that it garners backlinks naturally, once correctly promoted.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul>\r\n<li>Research topics related to your niche using online tools like Semrush, Ahrefs\u2019 Site Explorer and Buzzsumo<\/li>\r\n<li>Find articles that rank at the top for a topic that has many backlinks.<\/li>\r\n<li>List out the topics and start preparing better content for backlink outreach.<\/li>\r\n<li>Promote your content so it starts gaining traction among readers. Once it reaches many readers, it is likely to rank well because you have managed to meet every one of Google\u2019s criteria to rank a page well.<\/li>\r\n<\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>On-page SEO and Off-page SEO, both go hand in hand for a website to succeed. It takes around 4 to 6 months to start seeing the results for all your SEO efforts to take effect, patience is key.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>So which strategy from this post are you going to use first?\u00a0<\/p>\r\n<!-- \/wp:paragraph --><!-- \/wp:group -->","protected":false},"excerpt":{"rendered":"<p>LISTEN TO THIS ARTICLE Nothing beats Google as one of the top platforms to market your products or services to customers online. It doesn&#8217;t matter what your business is &#8211; if you are looking to grow your business, then you should first invest time in growing your online presence. According to\u00a0HubSpot\u2019s research,\u00a075% of internet users &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/makeitreal.in\/scketch\/seo-basics-a-beginners-guide-to-search-engine-optimization\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Beginner\u2019s Guide to SEO&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":2168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[64,148,147,71],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Basics: A Step-by-Step Guide to Search Engine Optimization<\/title>\n<meta name=\"description\" content=\"This guide to SEO will explain everything you need to know about the fundamentals of SEO to drive organic traffic to your site.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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