{"id":1971,"date":"2020-06-02T15:18:06","date_gmt":"2020-06-02T09:48:06","guid":{"rendered":"http:\/\/makeitreal.in\/scketch\/?p=1971"},"modified":"2021-03-08T13:29:40","modified_gmt":"2021-03-08T07:59:40","slug":"covid-19-best-time-to-embrace-digital-transformation","status":"publish","type":"post","link":"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/","title":{"rendered":"COVID-19: Best time to embrace Digital Transformation"},"content":{"rendered":"\r\n

COVID-19 has taken all of us by storm. Believe it or not, as much as we dread a deadly crisis, history is a testament to the fact that it always takes a calamity to create something unique and out of the box. Nothing stimulates us more than a worsening economy. Some of the greatest inventions of all time namely Law of Gravity, Basketball, IPod, were crafted in times of crisis<\/p>\r\n\r\n\r\n\r\n

Digital Transformation: From \u201cNice To Have\u201d To \u201cMust Have\u201d<\/span><\/h2>\r\n\r\n\r\n\r\n

There is no denying the fact that companies are struggling to stay afloat in the turbulent waters of COVID-19 Pandemic. To keep their boats sailing forward, businesses are embracing digitization more than ever before.<\/p>\r\n\r\n\r\n\r\n

Digital Transformation has taken an enormous leap from being an option to being a priority. It has surpassed all the physical and virtual constraints and aided businesses in thriving amidst the crisis. Let us discover how.<\/p>\r\n\r\n\r\n\r\n

Digitization:\u00a0Answer\u00a0to\u00a0All\u00a0Business\u00a0Problems<\/strong><\/h2>\r\n\r\n\r\n\r\n

\u2022 Real Estate Industry is turning to VR Platforms to let potential customers take virtual tours of houses and buildings.
\u2022 Schools and Universities are implementing virtual learning models.
\u2022 Grocery stores are witnessing a surge in their app installs.
\u2022 In the healthcare industry, doctors can use VR to study detailed scans of any patient without his presence.
\u2022 Retail Industry is using Augmented Reality to let customers get a hands-on experience on clothing, eyeglasses, furniture without being physically present.
\u2022 The travel industry is also showcasing virtual tours to its customers with the help of VR and AR.<\/p>\r\n\r\n\r\n\r\n

Why Digitally Transformed Businesses Are Succeeding?<\/span><\/h2>\r\n\r\n\r\n\r\n

It has been observed that companies that were quick to embrace digital transformation as their policy are better positional to manage this crisis and adapt to immediate demands compared to companies resistant and passive to change.<\/p>\r\n\r\n\r\n\r\n

How Brands Are Leveraging COVID-19 Crisis?<\/span><\/h3>\r\n\r\n\r\n\r\n

\u2022 Boosting Brand Equity<\/span><\/h4>\r\n\r\n\r\n\r\n

In the present times of uncertainty and sensitivity, brands can make or break their destiny. Instead of focussing on short term goals, marketers are emphasizing a long-term goal of building brand equity. They are concentrating on the bigger question at play of how they can add value and solve their customer\u2019s problems. Great brands create strong brand equity if they handle the crisis well. Digital consultancies can help you build branding strategy<\/a>.<\/p>\r\n\r\n\r\n\r\n

\u2022 Virtualizing The Offerings<\/span><\/h4>\r\n\r\n\r\n\r\n

Companies from the travel industry are leveraging video software and social media to provide virtual tours and run virtual events to engage their customers. Creating quality content that\u2019s informative as per the current scenario provides to both current and potential clients. An increasing number of companies are shifting their focus from advertising to empathy-driven inspirational content.<\/p>\r\n\r\n\r\n\r\n

\u2022 Customized Offerings for Impacted Customers<\/span><\/h4>\r\n\r\n\r\n\r\n

Companies are customizing their offerings to provide more value to their impacted clients. They are providing resources and reaching out to customers to establish transparency and loyalty.<\/p>\r\n\r\n\r\n\r\n

\u2022 Less pitches, more solutions<\/span><\/h4>\r\n\r\n\r\n\r\n

There is a growing need to be empathetic to the current situation and in no way use it to exploit or manipulate customers. Adopting a humane approach and showcasing empathy and concern can go a long way in establishing good customer-company relations. This is the perfect time for brands to be their best selves. You can consult digital agencies to strategies and plan to build good relationship with your existing customers.<\/p>\r\n\r\n\r\n\r\n

\u2022 Navigating New Economic Landscapes<\/span><\/h4>\r\n\r\n\r\n\r\n

COVID-19 has altered corporate and commerce forever. The scare will forever remain, but it has also fast-forwarded the company\u2019s roadmap to navigate into untraversed economic landscapes. If they strategize and implement at the right time, companies might bear fruits of their early saplings in years to come.<\/p>\r\n\r\n\r\n\r\n

Conclusion<\/span><\/h5>\r\n\r\n\r\n\r\n

While the COVID-19 crisis has turned out to be quite a black-swan event, it has also given us a life-long lesson on business alertness and agility. As we all come together to win our battle against the Coronavirus, we need to demonstrate strength and flexibility to emerge victorious.<\/p>\r\n\r\n\r\n\r\n

The bottom line is that going digital is no longer optional. If companies aim to survive and thrive amidst the pandemic, there is a pressing need to be constantly on toes, innovate, and deliver as per customer requirements and demands.<\/p>\r\n\r\n\r\n\r\n

Since customers can\u2019t come to products, companies must take their offerings to their target audiences digitally. This is the only viable solution to operate in the challenging era of COVID-19.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

COVID-19 has taken all of us by storm. Believe it or not, as much as we dread a deadly crisis, history is a testament to the fact that it always takes a calamity to create something unique and out of the box. Nothing stimulates us more than a worsening economy. Some of the greatest inventions … <\/p>\n

Continue reading “COVID-19: Best time to embrace Digital Transformation”<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[110,139,64],"acf":[],"yoast_head":"\nCOVID-19: Best time to embrace Digital Transformation | Scketch<\/title>\n<meta name=\"description\" content=\"Digital Transformation has taken an enormous leap from being an option to being a priority. It has surpassed all the physical and virtual constraints and aided businesses in thriving amidst the crisis. Let us discover how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COVID-19: Best time to embrace Digital Transformation | Scketch\" \/>\n<meta property=\"og:description\" content=\"Digital Transformation has taken an enormous leap from being an option to being a priority. It has surpassed all the physical and virtual constraints and aided businesses in thriving amidst the crisis. Let us discover how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Scketch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scketchdigital\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/tej99\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T09:48:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-08T07:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/makeitreal.in\/scketch\/wp-content\/uploads\/2020\/05\/Mask-Group-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"515\" \/>\n\t<meta property=\"og:image:height\" content=\"283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bhargava Ghatty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ScketchDigital\" \/>\n<meta name=\"twitter:site\" content=\"@ScketchDigital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bhargava Ghatty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/\"},\"author\":{\"name\":\"Bhargava Ghatty\",\"@id\":\"https:\/\/makeitreal.in\/scketch\/#\/schema\/person\/da2e9bfc51db0e41a4a8136aca15d175\"},\"headline\":\"COVID-19: Best time to embrace Digital Transformation\",\"datePublished\":\"2020-06-02T09:48:06+00:00\",\"dateModified\":\"2021-03-08T07:59:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/\"},\"wordCount\":719,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/makeitreal.in\/scketch\/#organization\"},\"keywords\":[\"Digital Transformation\",\"covid19\",\"business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/\",\"url\":\"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/\",\"name\":\"COVID-19: Best time to embrace Digital Transformation | Scketch\",\"isPartOf\":{\"@id\":\"https:\/\/makeitreal.in\/scketch\/#website\"},\"datePublished\":\"2020-06-02T09:48:06+00:00\",\"dateModified\":\"2021-03-08T07:59:40+00:00\",\"description\":\"Digital Transformation has taken an enormous leap from being an option to being a priority. It has surpassed all the physical and virtual constraints and aided businesses in thriving amidst the crisis. Let us discover how.\",\"breadcrumb\":{\"@id\":\"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/makeitreal.in\/scketch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"COVID-19: Best time to embrace Digital Transformation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/makeitreal.in\/scketch\/#website\",\"url\":\"https:\/\/makeitreal.in\/scketch\/\",\"name\":\"Scketch\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/makeitreal.in\/scketch\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/makeitreal.in\/scketch\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/makeitreal.in\/scketch\/#organization\",\"name\":\"Scketch Digital Solutions\",\"url\":\"https:\/\/makeitreal.in\/scketch\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/makeitreal.in\/scketch\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.scketch.com\/wp-content\/uploads\/2018\/05\/logo.png\",\"contentUrl\":\"https:\/\/www.scketch.com\/wp-content\/uploads\/2018\/05\/logo.png\",\"width\":180,\"height\":40,\"caption\":\"Scketch Digital Solutions\"},\"image\":{\"@id\":\"https:\/\/makeitreal.in\/scketch\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/scketchdigital\/\",\"https:\/\/twitter.com\/ScketchDigital\",\"https:\/\/www.instagram.com\/scketch_digital\/\",\"https:\/\/www.linkedin.com\/company\/scketch\",\"https:\/\/in.pinterest.com\/scketchdigital\/\",\"https:\/\/www.youtube.com\/channel\/UCKuhzRsts_N4Dd6LhxBr0bQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/makeitreal.in\/scketch\/#\/schema\/person\/da2e9bfc51db0e41a4a8136aca15d175\",\"name\":\"Bhargava Ghatty\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/makeitreal.in\/scketch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2f4e5893a516bf498154bc0e1789add5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2f4e5893a516bf498154bc0e1789add5?s=96&d=mm&r=g\",\"caption\":\"Bhargava Ghatty\"},\"description\":\"Add inquisitiveness and active listening to a jar of old soul and you'd get Bharagva! A man of few words, but we guarantee not a conversation shall pass where he'd not express his love for Vizag. A zealous traveler who loves getting introduced to new culture and people. During his post-graduation from Sheffield, United Kingdom he realized he always aspired to be an entrepreneur and that's \\\"How he met his idea of Scketch!\",\"sameAs\":[\"https:\/\/www.facebook.com\/tej99\",\"https:\/\/www.instagram.com\/tejghatty\/\",\"https:\/\/www.linkedin.com\/in\/ghatty\/\"],\"url\":\"https:\/\/makeitreal.in\/scketch\/author\/bhargavaghatty\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"COVID-19: Best time to embrace Digital Transformation | Scketch","description":"Digital Transformation has taken an enormous leap from being an option to being a priority. It has surpassed all the physical and virtual constraints and aided businesses in thriving amidst the crisis. Let us discover how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/","og_locale":"en_US","og_type":"article","og_title":"COVID-19: Best time to embrace Digital Transformation | Scketch","og_description":"Digital Transformation has taken an enormous leap from being an option to being a priority. It has surpassed all the physical and virtual constraints and aided businesses in thriving amidst the crisis. Let us discover how.","og_url":"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/","og_site_name":"Scketch","article_publisher":"https:\/\/www.facebook.com\/scketchdigital\/","article_author":"https:\/\/www.facebook.com\/tej99","article_published_time":"2020-06-02T09:48:06+00:00","article_modified_time":"2021-03-08T07:59:40+00:00","og_image":[{"width":515,"height":283,"url":"https:\/\/makeitreal.in\/scketch\/wp-content\/uploads\/2020\/05\/Mask-Group-1.png","type":"image\/png"}],"author":"Bhargava Ghatty","twitter_card":"summary_large_image","twitter_creator":"@ScketchDigital","twitter_site":"@ScketchDigital","twitter_misc":{"Written by":"Bhargava Ghatty","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/#article","isPartOf":{"@id":"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/"},"author":{"name":"Bhargava Ghatty","@id":"https:\/\/makeitreal.in\/scketch\/#\/schema\/person\/da2e9bfc51db0e41a4a8136aca15d175"},"headline":"COVID-19: Best time to embrace Digital Transformation","datePublished":"2020-06-02T09:48:06+00:00","dateModified":"2021-03-08T07:59:40+00:00","mainEntityOfPage":{"@id":"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/"},"wordCount":719,"commentCount":0,"publisher":{"@id":"https:\/\/makeitreal.in\/scketch\/#organization"},"keywords":["Digital Transformation","covid19","business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/","url":"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/","name":"COVID-19: Best time to embrace Digital Transformation | Scketch","isPartOf":{"@id":"https:\/\/makeitreal.in\/scketch\/#website"},"datePublished":"2020-06-02T09:48:06+00:00","dateModified":"2021-03-08T07:59:40+00:00","description":"Digital Transformation has taken an enormous leap from being an option to being a priority. It has surpassed all the physical and virtual constraints and aided businesses in thriving amidst the crisis. Let us discover how.","breadcrumb":{"@id":"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/makeitreal.in\/scketch\/covid-19-best-time-to-embrace-digital-transformation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/makeitreal.in\/scketch\/"},{"@type":"ListItem","position":2,"name":"COVID-19: Best time to embrace Digital Transformation"}]},{"@type":"WebSite","@id":"https:\/\/makeitreal.in\/scketch\/#website","url":"https:\/\/makeitreal.in\/scketch\/","name":"Scketch","description":"","publisher":{"@id":"https:\/\/makeitreal.in\/scketch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/makeitreal.in\/scketch\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/makeitreal.in\/scketch\/#organization","name":"Scketch Digital Solutions","url":"https:\/\/makeitreal.in\/scketch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/makeitreal.in\/scketch\/#\/schema\/logo\/image\/","url":"https:\/\/www.scketch.com\/wp-content\/uploads\/2018\/05\/logo.png","contentUrl":"https:\/\/www.scketch.com\/wp-content\/uploads\/2018\/05\/logo.png","width":180,"height":40,"caption":"Scketch Digital Solutions"},"image":{"@id":"https:\/\/makeitreal.in\/scketch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/scketchdigital\/","https:\/\/twitter.com\/ScketchDigital","https:\/\/www.instagram.com\/scketch_digital\/","https:\/\/www.linkedin.com\/company\/scketch","https:\/\/in.pinterest.com\/scketchdigital\/","https:\/\/www.youtube.com\/channel\/UCKuhzRsts_N4Dd6LhxBr0bQ"]},{"@type":"Person","@id":"https:\/\/makeitreal.in\/scketch\/#\/schema\/person\/da2e9bfc51db0e41a4a8136aca15d175","name":"Bhargava Ghatty","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/makeitreal.in\/scketch\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2f4e5893a516bf498154bc0e1789add5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2f4e5893a516bf498154bc0e1789add5?s=96&d=mm&r=g","caption":"Bhargava Ghatty"},"description":"Add inquisitiveness and active listening to a jar of old soul and you'd get Bharagva! A man of few words, but we guarantee not a conversation shall pass where he'd not express his love for Vizag. A zealous traveler who loves getting introduced to new culture and people. During his post-graduation from Sheffield, United Kingdom he realized he always aspired to be an entrepreneur and that's \"How he met his idea of Scketch!","sameAs":["https:\/\/www.facebook.com\/tej99","https:\/\/www.instagram.com\/tejghatty\/","https:\/\/www.linkedin.com\/in\/ghatty\/"],"url":"https:\/\/makeitreal.in\/scketch\/author\/bhargavaghatty\/"}]}},"_links":{"self":[{"href":"https:\/\/makeitreal.in\/scketch\/wp-json\/wp\/v2\/posts\/1971"}],"collection":[{"href":"https:\/\/makeitreal.in\/scketch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makeitreal.in\/scketch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makeitreal.in\/scketch\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/makeitreal.in\/scketch\/wp-json\/wp\/v2\/comments?post=1971"}],"version-history":[{"count":7,"href":"https:\/\/makeitreal.in\/scketch\/wp-json\/wp\/v2\/posts\/1971\/revisions"}],"predecessor-version":[{"id":2264,"href":"https:\/\/makeitreal.in\/scketch\/wp-json\/wp\/v2\/posts\/1971\/revisions\/2264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makeitreal.in\/scketch\/wp-json\/wp\/v2\/media\/1967"}],"wp:attachment":[{"href":"https:\/\/makeitreal.in\/scketch\/wp-json\/wp\/v2\/media?parent=1971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makeitreal.in\/scketch\/wp-json\/wp\/v2\/categories?post=1971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makeitreal.in\/scketch\/wp-json\/wp\/v2\/tags?post=1971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}