{"id":1674,"date":"2018-12-05T12:26:31","date_gmt":"2018-12-05T06:56:31","guid":{"rendered":"http:\/\/makeitreal.in\/scketch\/?p=1674"},"modified":"2021-03-08T11:17:04","modified_gmt":"2021-03-08T05:47:04","slug":"hola-bot-best-practices-to-follow-while-designing-a-chat-bot","status":"publish","type":"post","link":"https:\/\/makeitreal.in\/scketch\/hola-bot-best-practices-to-follow-while-designing-a-chat-bot\/","title":{"rendered":"Hola Bot! Best Practices to follow while designing a chatbot"},"content":{"rendered":"<p class=\"zw-paragraph\" data-doc-id=\"3839134000000131001\" data-textformat=\"{&quot;ff&quot;:&quot;Gentium Book Basic&quot;,&quot;size&quot;:&quot;14&quot;,&quot;type&quot;:&quot;text&quot;,&quot;fw_i&quot;:400}\"><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">After decades of buttons on screens, chat bots are offering us a different way of interacting with computers. Powered with <\/span><a href=\"http:\/\/www.makeitreal.in\/scketch\/step-into-the-bold-and-beautiful-ai-design-era\/\"><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: bold; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">Artificial Intelligence<\/span><\/a><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\"> (AI), bots are revolutionizing how companies interact with existing and potential customers.\u00a0<\/span><\/p>\n<p class=\"zw-paragraph\" data-textformat=\"{&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;ff&quot;:&quot;Gentium Book Basic&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgb(255, 255, 255)&quot;,&quot;fw_i&quot;:400}\"><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">Some may call chatbots just a trend, but this technology have already positively transformed several sectors, making them a powerful tool in the business world, promising massive revenue. Recent report by Gartner states chat bots will power 85 percent of all customer service interactions by the year 2020. Undoubtedly, they are one of the most popular technology trends for 2018, and today we have compiled a set of best practices to follow while designing a chatbot.\u00a0<\/span><\/p>\n<h2 class=\"zw-paragraph heading0\" data-doc-id=\"3839134000000131001\" data-textformat=\"{&quot;ff&quot;:&quot;Gentium Book Basic&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgb(255, 255, 255)&quot;,&quot;fw_i&quot;:400}\" data-header=\"0\"><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: bold; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">Human first. Technology second<\/span><\/h2>\n<p><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\" data-doc-id=\"3839134000000131001\">We are kickstarting this blog with the most obvious point, understanding the end user- they are all that matters, technology can wait. It goes without saying, that all the bells and whistles don\u2019t matter at all if the bot doesn\u2019t serve the needs of the user. Hence, start with real users and real conversations. Pay close attention to the reasons a user might initiate a chat. Play the scenarios that can lead them to initiate a chat and the many ways the bot can respond naturally to specific questions. Build a conversation flow, which will allow to build a full conversation with any type of deviations that occurs and taken into consideration.<\/span><\/p>\n<p><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: bold; vertical-align: baseline; font-style: normal; background-color: #ffffff;\" data-doc-id=\"3839134000000131001\">Welcome message<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1693 size-full\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2018\/11\/Chat-bot-Welcome-Message.png\" alt=\"\" width=\"972\" height=\"553\" srcset=\"https:\/\/makeitreal.in\/scketch\/wp-content\/uploads\/2018\/11\/Chat-bot-Welcome-Message.png 972w, https:\/\/makeitreal.in\/scketch\/wp-content\/uploads\/2018\/11\/Chat-bot-Welcome-Message-300x171.png 300w, https:\/\/makeitreal.in\/scketch\/wp-content\/uploads\/2018\/11\/Chat-bot-Welcome-Message-768x437.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\" data-doc-id=\"3839134000000131001\">As the saying goes, first impression is always the last impression, the saying holds true for chatbots too. Although a welcome message is quite simple, but a<\/span><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\"> user\u2019s first interaction with a chat bot can make or break the success of their chat session and determine whether or not they will be a repeat user. It will be wise not to underestimate the potential of a well-crafted welcome message as it is an\u00a0<\/span><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">opportunity for the chatbot to nicely greet the user. It also helps in setting expectations for what&#8217;s to come, it&#8217;s usability, and provide essential tips and instructions for optimal use.<\/span><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: bold; vertical-align: baseline; font-style: normal; background-color: #ffffff;\" data-doc-id=\"3839134000000131001\">Have a personality<\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1685 size-full\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2018\/11\/Chat-bot-Have-a-Personality-1.png\" alt=\"\" width=\"972\" height=\"553\" srcset=\"https:\/\/makeitreal.in\/scketch\/wp-content\/uploads\/2018\/11\/Chat-bot-Have-a-Personality-1.png 972w, https:\/\/makeitreal.in\/scketch\/wp-content\/uploads\/2018\/11\/Chat-bot-Have-a-Personality-1-300x171.png 300w, https:\/\/makeitreal.in\/scketch\/wp-content\/uploads\/2018\/11\/Chat-bot-Have-a-Personality-1-768x437.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\" data-doc-id=\"3839134000000131001\">Yes most users are aware that they are chatting with a bot, but that shouldn&#8217;t be any reason not to infuse some persona into your bot.\u00a0<\/span><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">Avatars help to create a more friendly feel for the conversation and depending on the context of a chat bot&#8217;s use, this concept can even be taken a step further by enhancing the persona by mixing in a little humour with a\u00a0<\/span><span style=\"color: #000000; letter-spacing: 0pt; font-family: 'Gentium Book Basic'; font-size: 14pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; background-color: #ffffff;\">chatbot<\/span><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">, which can yield a subtle boost to the<strong>\u00a0<\/strong><\/span><span style=\"color: #000000; letter-spacing: 0pt; font-family: 'Gentium Book Basic'; font-size: 14pt; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; background-color: #ffffff;\">UX<\/span><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\"> without requiring one to roll up their sleeves.\u00a0<\/span><\/p>\n<h2><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: bold; vertical-align: baseline; font-style: normal; background-color: #ffffff;\" data-doc-id=\"3839134000000131001\">Be Bot-Obvious<\/span><\/h2>\n<p><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\" data-doc-id=\"3839134000000131001\">Irrespective of all the technological advances, no bot will ever be 100% human. Rather than confusing and frustrating the users, we suggest being upfront with them. Tell them directly that they\u2019re interacting with a bot. This builds a certain amount of trust at the very beginning and makes them more understanding if things don\u2019t go right. The best way to inform the user is to introduce the bot in the welcome message or put the word &#8216;bot&#8217; in your Chabot&#8217;s name.\u00a0<\/span><\/p>\n<h2><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: bold; vertical-align: baseline; font-style: normal; background-color: #ffffff;\" data-doc-id=\"3839134000000131001\">Mind your Language<\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1692 size-full\" src=\"http:\/\/www.makeitreal.in\/scketch\/wp-content\/uploads\/2018\/11\/Chat-bot-Mind-Your-Language.png\" alt=\"\" width=\"972\" height=\"553\" srcset=\"https:\/\/makeitreal.in\/scketch\/wp-content\/uploads\/2018\/11\/Chat-bot-Mind-Your-Language.png 972w, https:\/\/makeitreal.in\/scketch\/wp-content\/uploads\/2018\/11\/Chat-bot-Mind-Your-Language-300x171.png 300w, https:\/\/makeitreal.in\/scketch\/wp-content\/uploads\/2018\/11\/Chat-bot-Mind-Your-Language-768x437.png 768w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\" data-doc-id=\"3839134000000131001\">The kind of language the bot uses while interacting with the user is also critical as it determines how the bot is perceived. Avoid using slangs, technical jargons,\u00a0<\/span><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">generation-specific terminology (known in some parts as \u201cMillennial-speak\u201d), poor grammar and typos which can negatively impact the\u00a0<\/span><a href=\"http:\/\/www.makeitreal.in\/scketch\/service\/design\/\"><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: bold; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">user experience<\/span><\/a><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">. We recommend that the chat bot \u201cspeak\u201d in a neutral, grammatically correct format using standard punctuation which will be understood by all.\u00a0<\/span><\/p>\n<p class=\"zw-paragraph\" data-doc-id=\"3839134000000131001\" data-textformat=\"{&quot;ff&quot;:&quot;Gentium Book Basic&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgb(255, 255, 255)&quot;,&quot;fw_i&quot;:400}\"><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: bold; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">Hold on&#8230;there are few additional rules!<\/span><span class=\"EOP\">\u00a0<\/span><\/p>\n<ul>\n<li class=\"zw-paragraph\" data-textformat=\"{&quot;ff&quot;:&quot;Gentium Book Basic&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgb(255, 255, 255)&quot;,&quot;fw_i&quot;:400}\" data-list-id=\"84076079\" data-list-info=\"{&quot;id&quot;:84076079,&quot;l&quot;:0}\"><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">Talk to your target users, instead of your colleagues while designing your chat bot. They might have adequate product knowledge, and chances are you might miss out on most basic\u00a0<\/span><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">elements needed for a conversation that provides value for your users.<\/span><\/li>\n<li class=\"zw-paragraph\" data-textformat=\"{&quot;ff&quot;:&quot;Gentium Book Basic&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgb(255, 255, 255)&quot;,&quot;fw_i&quot;:400}\" data-list-id=\"84076079\" data-list-info=\"{&quot;id&quot;:84076079,&quot;l&quot;:0}\"><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">Avoid importing the FAQ&#8217;s as the only means of information. Get creative, get thinking &#8211;<\/span><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\"> think o<\/span><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">f all the strange questions that a user can potentially ask.\u00a0<\/span><\/li>\n<li class=\"zw-paragraph\" data-textformat=\"{&quot;ff&quot;:&quot;Gentium Book Basic&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgb(255, 255, 255)&quot;,&quot;fw_i&quot;:400}\" data-list-id=\"84076079\" data-list-info=\"{&quot;id&quot;:84076079,&quot;l&quot;:0}\"><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">If you are designing a chatbot for dashboards, try to personalize them to user specific.\u00a0<\/span><\/li>\n<li class=\"zw-paragraph\" data-textformat=\"{&quot;ff&quot;:&quot;Gentium Book Basic&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgb(255, 255, 255)&quot;,&quot;fw_i&quot;:400}\" data-list-id=\"84076079\" data-list-info=\"{&quot;id&quot;:84076079,&quot;l&quot;:0}\"><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">Do not miss out on user testing before setting your bot free.<\/span><\/li>\n<\/ul>\n<p class=\"zw-paragraph\" data-textformat=\"{&quot;ff&quot;:&quot;Gentium Book Basic&quot;,&quot;fv&quot;:&quot;normal&quot;,&quot;td&quot;:&quot;none&quot;,&quot;cs&quot;:&quot;0pt&quot;,&quot;fw&quot;:&quot;none&quot;,&quot;size&quot;:&quot;14&quot;,&quot;va&quot;:&quot;baseline&quot;,&quot;type&quot;:&quot;text&quot;,&quot;fs&quot;:&quot;normal&quot;,&quot;bgc&quot;:&quot;rgb(255, 255, 255)&quot;,&quot;fw_i&quot;:400}\"><span class=\"EOP\">\u00a0<\/span><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">To create an enjoyable, immersive and interactive experience for your users talk to our specialized\u00a0<\/span><a href=\"http:\/\/www.makeitreal.in\/scketch\/\"><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: bold; vertical-align: baseline; font-style: normal; background-color: #ffffff;\">user experience design<\/span><\/a><span style=\"font-family: 'Gentium Book Basic'; color: #000000; font-size: 14pt; font-variant: normal; text-decoration: none; letter-spacing: 0pt; font-weight: 400; vertical-align: baseline; font-style: normal; background-color: #ffffff;\"> team to get more insights on our unique process.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After decades of buttons on screens, chat bots are offering us a different way of interacting with computers. Powered with Artificial Intelligence (AI), bots are revolutionizing how companies interact with existing and potential customers.\u00a0 Some may call chatbots just a trend, but this technology have already positively transformed several sectors, making them a powerful tool &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/makeitreal.in\/scketch\/hola-bot-best-practices-to-follow-while-designing-a-chat-bot\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Hola Bot! Best Practices to follow while designing a chatbot&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[115,53,77,87,55],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best practices to follow while designing a chatbot | Scketch<\/title>\n<meta name=\"description\" content=\"Chatbots powered with Artificial Intelligence are changing the business world everyday. 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