IndiaLends

How?

Scketch understands and researches on web user's habits and experiences extensively. When a user comes across an article on an electronic device, they do not "read", they "scan". Applying this basic web-reading principle, following steps were taken:

• The complexity of the topic made it essential to pay additional attention to the UI and UX of the blog. Therefore, we decided to play with a web reader's best friend, White Space. Adding white space, comforts the user's eye by giving the breathing space to it.
• Augmenting the user experience by adding cross-navigation for users to get the desired/relevant information on-the-go.
• To prevent the user from feeling lost during their webpage journey, it's critical to provide direction to the user. Hence, we ensured that the call to action buttons are added at the ideal locations.
• In a finance blog-page, text will have higher presence ratio than images. So, it is necessary to choose readable fonts and colors which are soothing to eyes, which leads to longer engagement. We chose Open Sans as our font type and Dim Grey as font color. As black on white background is harsh on the eyes.